Marketing Product Specialist

Application

The second-fastest growing company in South Carolina is looking for an enthusiastic, entrepreneurial minded Marketing Specialist to help in the overall marketing efforts of Diesel Laptops brands. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing Specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

Job Responsibilities

  • Conduct market research to find answers about industry requirements, habits and trends
  • Brainstorm and develop, and report ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Develop, get approval for, and execute promotional events and campaigns
  • Collaborate with full stack developers to coordinate brand awareness and marketing efforts
  • Plan, get approval for, and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
  • Track, analyze, and develop improvement plans for marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools desired
  • Ability to work in a fast-paced environment
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BS/BA in marketing, communications or equivalent a plus